Core Web Vitals mattered after all

Saw a TikTok from a guy managing ads in New York saying the big lever right now is optimizing mobile landing pages for speed.

So I went and checked a bunch of major brand sites.

I was surprised how many of them are passing Core Web Vitals now.

Last time I checked, maybe a year ago, a bunch of these sites were horrendously slow. Like 10+ seconds to load. And the general take on Twitter was basically that it didn't matter.

Looks like it mattered after all.