Content strategy for Shopify app UCP use cases

Just had a really great chat with a Shopify app developer.

We ended up mapping out a content strategy around a really cool UCP use case. Not just content for the sake of publishing, but something genuinely useful that could help them own the conversation around what they're building.

Got a proposal out to them right after the call, so hopefully I get to help them build it now.

This is exactly the kind of work I want to be doing more of.